Insanely simple is his insiders view of jobs world. Presenting simple from almost every angle advertising slogans, product names, product lines, group sizes, segall shows how simple has propelled apple, creating powerful changes within the company. Download it once and read it on your kindle device, pc, phones or tablets. If you want to read a first person account on how apple has designed, implemented and executed their marketing and advertising campaigns, insanely simple. The obsession that drives apples success has been added to your cart.
The obsession that drives apples success paperback april 30, 20 by ken segall author visit amazons ken segall page. As creative director, ken segall played a key role in apples resurrection, helping to create such critical campaigns as think different and naming the imac. If you wonder what it was like to work with steve jobs. Segall, a former apple advertising guy, has written insanely simple, an amusing and revealing book about the companys extraordinary leader, steve jobs, and the guiding principle that. Everyday low prices and free delivery on eligible orders. The obsession that drives apples success 3 by segall, ken isbn. Its what helped apple recover from near death in 1997 to become the most valuable company on earth. Youll understand how his obsession with simplicity. It guides the way apple is organized, how it designs. Insanely simple the obsession that drives apples success.
As a speaker, i am often asked, do you have any realworld suggestions for making an organization simpler. Insanely simple is a business book that explains apples phenomenal success with steve jobss. Heres an exclusive excerpt from a new book about steve jobs and apple by ex. According to ken segall, the man who put the i in imac and served as a member of steve jobs creative inner circle for more than a. Ken segall is the author of the new york times bestseller insanely simple.
Simplicity isnt just a design principle at appleits a. The books author, ken segall, worked as a marketing provider to apple and, at the same time, intel, dell and other. The obsession that drives apples success by ken segall. Ken segalls first book, insanely simple, was based on observations gained from twelve years working as steve jobss advertising agency creative director, first with next and then with apple. The obsession that drives apples success kindle edition by segall, ken. When jobs left next to head up apple, he went on a mission to streamline his. Ken segall obviously has experience with steve jobs and the overall point of the book is an interesting perspective. Working with steve jobs as his ad agency creative director for twelve years spanning next and apple, he led the team behind apples legendary think different campaign, and set apple down the iway by naming the imac. Since this book is about simplicity, its important to point out that virtually everything you read here is born of one simple fact. People of all ages, religions, cultures, and political beliefs prefer simplicity. It reveals the ten elements of simplicity that have driven apples success which you can use to propel your own organisation. Read insanely simple the obsession that drives apples success by ken segall available from rakuten kobo.
This book reveals the inner workings of apple like no other book ive come across and it can be really useful for your own business. Ken segall played a key role in apples resurrection, helping to create such critical marketing campaigns as think different. Steve jobs saved apple when he triumphantly returned to the helm in 1997. To me ken segall seems to just take advantage of the fact that he worked with jobs and saw him hitting every body with the simple. To steve jobs, simplicity wasnt just a design principle. Contrast this with the path of complexity, of which segall offers plenty of examples from companies such as intel, microsoft, and dell. Of all the books about apple that have come out after steve jobss death, ken segalls insanely simple. In insanely simple, youll be a fly on the wall inside a conference room with steve jobs, and on the receiving end of his midnight phone calls. Ken segall, the author of this book invented the imac name and stood by it although steve wanted macman even steve was wrong at times and he was the coauthor of the think different campaign. It can be frustrating to be working for an organisation that has a core of brilliance but somehow cant get things done this book explains the one simple reason why this is often the case. His obsession with simplicity was visible not just in apples products. Like an inescapable mantra throughout the book, the author constantly reiterates the idea of apples colossal struggle against simplicitys worst foe.
If ken segall was really a disciple of simplicity, this book would be 18 its published length. Insanely simple, by ken segall is a book about the obsession that drives apples success insanely simple is an easytoread book that shares lessons from segalls career working with steve jobs the king of simplicity himself. Simplicity isnt just a design principle at appleits a value that permeates every level of the organization. Insanely simple reveals the secret of steve jobss success with such clarity, even we nongeniuses can make use of it.
Insanely simple, new book on apple, makes its ibookstore. The obsession that drives apples success, which purports to provide the answer. That being said, after a while it does become repetitive. Now he explains why simplicity is the secret of apples success in insanely simple. A selfproclaimed technology enthusiast, segall worked closely with steve jobs as his ad agency creative director for 12 years spanning next and apple. He saw firsthand that jobs looked at everything through the lens of simplicity. Insanely simple by ken segall audio book of the week. Showing all 1 result default sorting sort by popularity sort by average rating sort by latest sort by price. Segalls book has the trappings of a management guide, with each chapter explaining a part. Steve jobs proved that simplicity is the most powerful force in business. The obsession that drives apples success insanely simple by ken segall insanely simple talks about the business strategy of keeping things simple.
Download for offline reading, highlight, bookmark or take notes while you read insanely simple. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see whats most essentialand therefore most important. His obsession with simplicity was not just visible in apples products. If neither walter isaacsons authorized bio book on steve jobs nor fortune editoratlarge adam lashinskys inside apple didnt satisfy your hunger for apples dirty little secrets and the inner workings of the worlds most powerful corporation, itll be a case of third time lucky with this one enter insanely simple. Ebook insanely simple as pdf download portable document format. Maybe its a little early in the book to be quite so simple. We get that apple tries to be simple, and since thats the title of the book, he doesnt need to emphasize this over and over again. The obsession that drives apples success published april, 2012 is the best i have read. Ken segall is the author of the new book, think simplethe followup to his new york times bestseller, insanely simple. The obsession that drives apples success ebook written by ken segall. For segal, simplicity with a capital s is a universal value. Heres one reason you should read ken segalls new book. Ken segalls first book, insanely simple, was based on observations gained from 12 years working as steve jobs advertising agency creative director, first with next and then with apple.
My first book, insanely simple, focuses on steve jobs and appleand how steves love of simplicity changed the way apple innovated, marketed, sold at retail and even organized itself. The author hones in on apples inner processes to show us how we can apply simplicity to our work and why complexity can hinder a companys development. It was the stark contrast of apples ways that made segall appreciate the power of simplicityand inspired him to help others benefit from it. In insanely simple, ken segall argues that tireless pursuit of simplicity was not only at the core of steve jobss philosophy, but also the secret of apples success, and that it can help you too.
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